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Our dream is to provide a conscious clientele access to fine, long lasting products in a visual narrative of free, unscripted individuality. We remain audacious to prevailing retail conventions and responsive to the environment.

We work with small family owned factories in Portugal and Turkey, both certified with GOTS, OEKO TEX 100 and Reach 2011.

Ever since, and for the years to come we are lead by our passion to create fine products with a sustainable future. Based in Zürich since 2012.


Åre Flannel
Your shirt on a chilly day! This is a cozy shirt with the extra warmth from flannel and unreal softness from 100% Egyptian cotton.

4 colors | 99.-

Zavial Linen
Your shirt on a hot day! Breezy shirt with the lightness of linen balanced with soft Egyptian cotton for supreme comfort.

3 colors | 99.-

Lund Cotton

Comfortable and versatile. You will feel at ease in your favorite café, on the city bike-ride or while strolling through the woods. Or on your sofa.

5 colors | 99.-

Face Mask
We did some mask nerding. Thanks to the construction and the fine fabric this mask fulfills the specifications provided by AFNOR for barrier masks.

4 colors | 14.-