Design and craft - This is how we make underwear

Conviction

We have set out to perfect fine underwear in terms of quality, comfort and sustainability. We strive to be plastic free, mixing modern materials while minimizing stock and waste.

We are proud to distance ourselves from the fast fashion industry and we believe that less design is better design. We offer products you will want to keep.

Lyocell

In order to select material for our underwear we turned to our friends working at The Research Institute of Sweden (www.ri.se). They confirmed that lyocell is superior to any other fabric used for underwear, both in terms of comfort and sustainability. Said and done. Lyocell it was.

Science
Lyocell is sourced from eucalyptus trees and is refined in a closed-loop system where 99% of the solvent is recycled.

The solvent used to produce lyocell is non-toxic. This unlike other modern fabrics, such as bamboo, modal and viscose that require toxic solvents. Lyocell is also a more durable weave with superior heat management abilities compared to the mentioned alternatives.

Lyocell requires no pesticides and much less water to be produced compared to cotton. This while providing a softer, moisture wicking, cooling and more durable weave with less pilling.

Rain
Into every life a little rain must fall. Since lyocell repels liquid well, it also has a tendency to repel color. This means that you will see a natural fading of the color as your underwear age. This is also part of the natural beauty that comes with lyocell.

Sourcing
We work with Lenzing in Austria for the sourcing our Lyocell. This guarantees that we get sustainably sourced lyocell of the highest quality.

Verdict
Adding all this up, the result is the most durable, soft, cooling, naturally anti-bacterial and sustainable fabric available.

Possibly stating the obvious... but we are confident that lyocell is the optimal choice for underwear.

Construction

When designing our underwear we keep focus on optimizing comfort and durability.

Our double layered seat is unusual and unconventional. This secures unparalleled long lasting durability. It also supports an active lifestyle with plenty of walking, running or biking. Further the double layered pouch provides an optimal shape, fit and comfort.

We have also removed the size tag for maximum comfort and streamlined the optics in order to create minimalistic clean cut lines.

Production

Sounds cheesy... but the connection to our factory was actually made in the water while surfing in the northwest parts of Portugal.

We had meetings set up with several potential suppliers, but while surfing with the hostel owner, he mentioned that he has this one friend with a factory...

Today this family owned production in Guimarães crafts each ØESTE underwear with love, sincere attention to detail and enduring quality.