Let's make a campaign with photos from legendary places in Zürich. That was the initial idea that cost us more sweat and tears we could have ever imagined.
As you see above, from Visitor Store on Badenerstrasse, the result was pretty fresh in our personal opinion. In the end we got it, we got some Zürich local content to launch our Orange White and Orange Black boxer briefs. But it was a journey.
This is how we started! We wanted to make it a collab between us in Zürich and our favorite photographer based in Portugal, Natalia. So we took the photos here, and she took the model photos there and inserted them.
This was the first round. However the model then changed agency and the new one didn't want him to be tied to an underwear brand already. So we started censuring the photos. The first step was a classical rectangle over the eyes.
And this is how far we were willing to go to use these photos. But nein. There was no way, and we were back on square one, literally.
Thankfully Natalia then found Miguel Albarran, and from there on it was smooth sailing. More about this amazing Portuguese another time.
Depending on when you read this, the full campaign is, or will be, on our instagram. And the new boxers is, or will be, available on our homepage.